La Marketa opening just the beginning with $95M in projects underway in NE Rochester

La Marketa’s ribbon cutting is the first of several in the works for northeast Rochester, with $95 million in projects underway or nearing completion.

The investment, scattered along and around North Clinton Avenue, is most significant to emerge from efforts that can be traced back decades.

The city rebuilt the avenue in the early 1990s, installing new sidewalks and streetlights. Taking office in 1994, then-Mayor William A. Johnson Jr. made “La Avenida” an early focus of his administration. Upper Falls Plaza opened at the corner of North Clinton and Upper Falls Boulevard in 1997.


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